Medias Perception of Paris Hiltons Imprisonment Essay

Medias Perception of Paris Hiltons Imprisonment - Essay Example The unit of measure was established by reference to key words for searches. Media's reaction in the pre-serving period is referenced to: blacklash, her image, get rid of her & feeling sorry for her and post era referenced to exclusive story, interviews, appearances & celebrity status. Media channels, databases and key words which will be used for searches are presented in Table 1 Table 1 Media Type Examples of Media monitored Monitoring mechanism Keywords/Topics used for search Television National News programs Topic searched ABC News NBC News Pre-serving period: blacklash, her image, get rid of her & feeling sorry for her NationalMorning Programs Good Morning America Post era - exclusive story, interviews, appearances & celebrity status Magazines National Magazines Cosmopolitan Newsweek Databases Hilton files Media citations will be reviewed to determine that each broadcast or article has affected the perception of Paris Hilton positively has affected the perception of Paris Hilton negatively has not affected the perception of Paris Hilton A mass media log needs to be complied to establish the number of times each specific keyword was covered the total number of broadcasts or articles that appeared in May, June & July 2007 the content and characteristic of the media coverage as they related to the topics Findings During the 66 day monitoring period, number of media coverage exposures will need to be assessed. Of these exposures, the number of times each topics under references was covered will be established - from television, newspapers and databases. The analysis could be presented in a...As an actress, she has appeared in several minor roles, most notably in the horror film House of Wax (2005). Some of her more recognizable screen work has been alongside friend Nicole Richie in The Simple Life. In 2006, she released her debut self-titled album Paris. Hilton has since garnered notoriety as a result of several legal incidents, the repercussions of which have caused Hilton to serve time in a correctional institution in 2007 (Web Site: Wikipedia, the free encyclopedia). Mass media content analysis is to be conducted in the periods from the day of announcement of her sentence until commencement of term and the post sentence period of further one month. There are 66 days in the study period. The unit of measure was established by reference to key words for searches. Media's reaction in the pre-serving period is referenced to: blacklash, her image, get rid of her & feeling sorry for her and post era referenced to exclusive story, interviews, appearances & celebrity status. During the 66 day monitoring period, number of media coverage exposures will need to be assessed. Of these exposures, the number of times each topics under references was covered will be established - from television, newspapers and databases. ANALYZING MEDIA MESSAGES Using Quantitative Content Analysis in Research Daniel Riffe Ohio University, Stephe